Seeing is Believing The array of choice in eyewear and other optical products at the Hong Kong Optical Fair 2008 promises to be better than ever. Over 500 exhibitors from 22 countries and regions bring buyers the very latest in design trends and technology for eyewear. Height of Fashion – Visionaries of Style Section Some of the world’s most exciting brands display their latest offerings in Visionaries of Style – Enjoy Your Vision in Life Section. These market leaders show the industry the way, pointing the path to profit through outstanding design backed by strong brand recognition. In 2007, the Section featured 16 brands including Beausoleil, gotti, HARRY LARY'S, Yellows Plus, m/m and more. Winning combination The Hong Kong Optometric Conference offers industry professionals the opportunity to tap into the knowledge and expertise of international experts. This year, in its 6th year, the conference will focus on content lens. Trend Seminars, hosted by well-known fashion forecasters, allow designers, manufacturers and retailers to learn which colours, shapes and materials will be trendy. Hong Kong Eyewear Design Competition shows entries that are always creative and imaginative, pushing the boundaries to open up new possibilities in eyewear. Retail & Shop Design, Equipment and Technology Section offers state-of-the-art retail equipment, technology and services, enabling retail business to function at its most productive level. Exclusive Travel Incentives for Trade Buyers The HKTDC offers a variety of incentive programmes for trade buyers to the Fair that involves exclusively discounted hotel rates and airfares. For further information, please contact HKTDC office in your country. Today's Action Pre-register before 15 October for buyers from outside Hong Kong and 31 October for local buyers – to receive a FREE admission badge by mail. hktdc.com Customised Sourcing Service Now you can locate the right products you need by getting a list of relevant exhibitors with booth numbers and product photos at the fair. Look for this friendly sign.

Rebecca Tse
Manager, Marketing Communications
Exhibitions Department